5 steps to amplify content so your message reaches farther on social media.
We all know how hard this year has been for all of us all around the world. Literally every person on this earth has in some shape or form been affected by this pandemic. It might be assumed that it is just not physically possible for us to reach out and help everyone out there. Do we really have the potential to help people emotionally at such a wide scale?
Team VCA, this month came up with a new theme to share how you can amplify your content on social media to not just make your message reach a very wide audience but also make sure that that you provide uplifting and valuable content that can send an emotionally positive message to anyone at any time. Let’s “Pay Content forward”.
We’ve got you covered with our top 5 steps to amplify content so your message reaches farther on social media.
Step 1: Tell an inspiring story to captivate others
Today, everyone is connected through social media and the best way to captivate people’s attention is to tell your story or share one that inspires you! The social media algorithm is simple: creating content that sparks interest will amplify it’s reach farther. Your stories don’t have to be groundbreaking, but more so memorable. Here is an example: Google showed the ways “searches for how to thank healthcare workers are surging around the world.” In an emotional video, they thank the entire healthcare community for sacrificing so much to save so many.
Step 2: Share to show you care
Sharing is caring – this is another way where you can use social media to pay content forward. One of the best things about social media is the fact that you can engage with others so easily by simply sharing, liking or commenting on content. There are so many businesses and startups that are looking for avenues to grow or receive support from others during the pandemic. When you share a brand’s content, products and services to your feed, you encourage your connections or followers to see why you love, agree (or even disagree) with a brand or influencer – creating a chain reaction. An example of this can be how the famous entrepreneur and speaker Gary Vaynerchuk, he uses his platform to support real businesses and startups by just giving them a shoutout on his social media platforms as an act of kindness. These businesses and startups not only get real followers to increase exponentially but actually lead to sales and conversions which is the ultimate goal of any business and startup.
3. Make sure to mention others (it’s like a virtual high five!)
Word-of-mouth marketing has been around for ages. It is one of the most important ways you can help someone run their business profitability. Whenever you like a product or service make sure to mention it to your friends, family and audiences on social media. This doesn’t have to take a lot of time but realize you are helping someone else through these small efforts. An example of this can be that when you visit a place, e.g when you visit a restaurant, if you like that place mention it to people who know you and the people you know. Through this, you are not just helping them generate real clients but paying content forward in the best possible way.
Step 4: Tag places to show support for local spots & hard work.
This is similar to the last step, however, you are not just mentioning them but also tagging them in your content such as on your Insta-stories or social feed. This is a very subtle way of marketing a business, but it helps to increase their brand awareness. When people see this business tagged into your content they are going to look more into it and might eventually plan to visit them. Again, this small effort means a lot for a business or brand (it is also a way of appreciation for a company’s hard work and resilience, especially during this global pandemic).
Step 5: Ask others to help you share or repurpose your story!
Every business can use more brand love & loyalty – this is known in the social community as reach. More eyeballs on content can be determined by the extent to which people share your post, story, image or video – both are some of the most important factors when it comes to brand awareness. Lucky for us, in this day and age, social media simplifies this aspect tremendously for businesses. Making your business reachable has never been easier, but it all comes down to taking action. At VCA, we believe in creating a Visual Content Strategy before you begin your online journey to truly get your business out into the public eye. Ideally, a consistent process can make people engage with it, share it and help you grow and put your unique story out there for everyone which in turn can generate awareness and in turn, sales. Once you start taking active action to create a consistent content strategy, people will naturally start to engage with you, making your brand stand out and reach the masses!
August Hashtag Holidays
Here’s a list of August holidays & hashtag dates to share content you care about:
- #WatermelonDay 8/3/2020
- #CampFireDay 8/4/2020
- #NationalBookLoversDay 8/9/2020
- #NationalRelaxationDay 8/15/2020
- #WorldPhotoDay 8/19/2020
- #NationalDogDay 8/26/2020
- #WomensEqualityDay 8/26/2020
- #BaconDay 8/31/2020
Need help crafting messaging or coming up with content for your social feed? We are offering a free 30-minute consultation with our team until August 31st, 2020. Click here to set-up a call now.