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It’s #NationalAvocadoDay and needless to say, we all love avocados, don’t we? After the success of Avo Effect, Episode #3, “Humanizing Avocado Love” we are back with Episode #4. This one is titled ‘The Golden State of Avocados’, we are sure that you are going to love this one too.

If you don’t already know, the “Avo Effect” is a video campaign highlighting the global phenomenon that avocado has sparked within the produce industry for our client, West Pak Avocado Inc. For this episode, we are talking about the Avo Effect that has taken place in California ( a.k.a The Golden State) due to the growth & delightfulness of avocados. It is one of the most recognizable symbols of the state’s culture around the world.

To create the video we worked with West Pak’s Sales & Marketing team, as well as key members of the renowned California Avocado Commission. Furthermore, we’ve develop West Pak’s California Gold brand. packaging features the American Heart Association (AHA) Heart-Check certification along with the iconic California Avocados label. One thing is for certain: the bag leaves no question that these are fresh, locally-sourced, and seasonally hand-picked California avocados.

“The California avocado industry is very important to us,” said West Pak Avocado Senior Vice President of Sales and Marketing Doug Meyer. “Our roots are here in California, and we built our foundation with grower partnerships. We are also a grower here in California, and we feel that same connection to the land and pride of producing avocados that our valued growers do.”

Watch below to see how this episode will show the Avo Effect the avocado has on the state of California, its crop & global production alongside its growers, the California Avocado Commission & more in detail.

Needless to say, this is exactly how we feel about our clients. ❤️

About The Avo Effect Campaign

All episodes are available at and under the hashtag #avoeffect.