Behind the Black Friday sales and Winter shopping, content is what boosts businesses into the public eye and generates sales. From social media to live stories, content helps to connect brands with consumers and keep their profile alive on all fronts.

We often don’t appreciate the impact that content makes throughout the year. From building links across the world, to making us laugh, to raising money for world-changing campaigns, content is the tinsel on the tree. There are so many ways to wrap up your content presents for your followers – whether it’s to warm their hearts or encourage a sale. So, let’s countdown 12 Reasons Why Content is the Gift That Keeps on Giving!

1. Content Keeps Us Merry & Bright

Laughter has brought the world through the challenges of daily life in lockdown. No wonder funny content is such a fan favorite. If your social media feed is entertaining, followers are far more likely to stick around, like, and share. Not only do they become customers, but they send new fans your way through all the shares. From memes to TikToks, funny content keeps your followers’ spirits merry and bright!

2. Content Brings Joy to the World

Heartwarming content pulls on the heartstrings during these unprecedented times. Personal stories of coming together have boosted our collective mood during the lockdown. From applauding front-line workers to supporting those who have struggled, positive stories uplift us and encourage the seasonal spirit.

3. Sharing a Few of Your “Favorite Things”!

The internet is a whole world for developing hobbies and interests. Virtual learning has revolutionized learning opportunities for people across the globe, from educational YouTube videos to tailor-made courses with Udemy and Coursera. During the lockdown, universities and colleges have adopted online learning tools, including Zoom and Microsoft Teams, to communicate and spread knowledge. There has never been a better time to spread your knowledge through online content!

4. ‍♀️ A Ho Ho Ho Helping-Hand

Content provides a helping hand when you need it. From how-to tips that help with Xmas lighting mishaps, ideas for decorating the home, recipes for Yuletide log, life hacks for making easy Christmas decorations, and online promotions for seasonal shopping – the list goes on! Whatever you’re looking for at this time of year, content has the information you need!

5. Sleigh All Day

Motivational content tells people #YouGotThis, inspiring us to reach far beyond average, day after day. Whether it’s a motivational quote from a positive perspective, a mood-boosting mantra, or an affirmation that sets them up to reach for the stars – when your followers scroll through their feed, seeing your motivational posts can transform their way of viewing the world and turn them into long-term customers.

6 Holly Jolly Content

2021 has been a year of challenges and setbacks, so there’s never been a more important time for mood-boosting content. Inspiring stories are a way to build connections across borders, whilst also getting a feel for the personalities behind popular brands, creating a stronger sense of community with businesses. During the lockdown, Netflix started a series ‘Wanna Talk About It?’, which involved interviews with actors and mental health experts, building a strong connection with their followers through providing support.

7. Rockin’ (and Learnin’) Around the Content Tree

2021 has been a year of challenges and setbacks, so there’s never been a more important time for mood-boosting content. Inspiring stories are a way to build connections across borders, whilst also getting a feel for the personalities behind popular brands, creating a stronger sense of community with businesses. During the lockdown, Netflix started a series ‘Wanna Talk About It?’, which involved interviews with actors and mental health experts, building a strong connection with their followers through providing support.

8. It’s a Wonderful (Content) Life

Social media is the content that never sleeps. Social media content reflects life, giving businesses the opportunity to connect with consumers on a closer level in real-time. Live stories bring updates as and when they happen, keeping customers up-to-date with new products and developments. Developments in live-streaming technology are transforming sales, allowing businesses to showcase their products to consumers around the world.

9. Jingle Bell Rock into People’s Feed

Social media gives businesses the opportunity to go wild and have fun. Consumers don’t like stuffy social feeds, they want to see the personality behind the brand. Gifs sprinkle a welcome snowstorm of humour into posts and comments, not to mention connect with followers’ love of TV and film. Using emojis in your descriptions also keeps your content fun and innovative. Emojis can also be used to guide the reader through social media posts. The more unique and entertaining, the better!

10. All I Want for Christmas is Content (and a Zoom Party!)

While families and friends have been separated during coronavirus, content has been the glue keeping the globe together. Without Zoom calls, watch parties, and Facebook photos, we wouldn’t be able to share in all those great moments with our loved ones. It’s the same for businesses, especially on a local scale, continuing to connect to followers with updates, Instagram stories, and email newsletters. The example above is a fun, creative video conference campaign we developed for our client, West Pak Avocado.

11. ❤ Last Christmas, I Gave Content My Heart

We all need a little love and support sometimes. But what about when you can’t find a support network in your locality? The internet has unique spaces to connect with people around the world, who can provide community when you need it the most. For example, many Facebook groups offer judgment-free support and community care for marginalized groups, isolated people, people with niche interests, or those who need advice.

12. The Season for Giving Contently

Content brings people together to champion vital causes around the world, informing people of civil rights issues and global warming initiatives. Content leads to direct action, from signing a petition to fundraising and donations. On social media, non-profit organizations can build a connection with followers, showcasing the important work they do, boosting their donations and overall impact. Sharing is caring!

Content is the gift that keeps on giving, because it is continuous. It builds a deeper bond with customers, boosting loyalty and the chances of making a sale. It’s a unique online space to build connections with your followers and make new sales. Understanding how brands can utilize content types for their social media accounts transforms their marketing possibilities.

December Hashtag Holidays

• #UglyChristmasSweaterday – 12/18
• First Day of Winter 12/21
• Happy Holidays – 12/24-25
• NYE & National Champagne Day – 12/31
• Happy New Year – 1/1

Need help crafting messaging or coming up with content for your social feed? We are offering a free 30-minute consultation with our team until December 31st, 2020. Click here to set-up a call now.