It’s an avocado’s world and we are all just living in it. This video from our client West Pak Avocado’s new Avo Effect campaign shares the digital, social and artistic influence the avocado has in our daily lives from online engagement, entrepreneurship to real-life experiences. Titled, “Humanizing Avocado Love”, the video shares the ways the superfruit has stimulated more influence than you could even imagine. It’s no surprise, people love avocados so much they are willing to revolve how they eat, work & thrive around them. What about you? Take a look at the new video on IGTV below and spot our founders, Amy & Vincent sharing their avocado love.

To help spread the love further, our team, who monthly support’s the organization monthly with their content marketing – took the creativity an extra step. Since we know there is no doubting the avocado excitement, our team created an infographic to promote the campaign called “Avocado Love By The Numbers”. Here’s a look at the ripe data that proves the universal love language of the avocado, below:

The launch of Humanizing Avocado Love has been well received. Press mentions include a statement from our co-founder, Amy Hadrys on the impact of the avocado to the mention of our co-founder, Vincent Apodaca’s production efforts! With over six press pickups for this Avo Effect video from top publications in the produce industry which have included: AndNowUKnow Produce Industry News, Fresh Plaza, The Packer News, Produce Market Guide, we couldn’t be more thrilled to be part of a campaign that spreads so much love & excitement.