We watched the Canva Create: Work Redesigned Keynote so you didn’t have to. Here are the key takeaways:
- New Features:
- Magic Write: Customize content with your brand’s voice.
- Video Tools: Enhance voice quality, find the best clips, and remove backgrounds.
- Sales Integrations:
- Streamline tasks to focus on customer engagement.
- Create personalized pitch decks with Data Autofill.
- Access insights to optimize content.
- Use templates for every stage of the sales process.
- HR Integrations:
- Centralize employee communications and resources.
- Save time with new onboarding courses and knowledge bases.
- Use templates and apps to kickstart projects.
- Creative Tools:
- Branding is like nurturing a garden, always evolving.
- Easily refresh your brand with the replace feature.
- Canva’s mission is to “Democratize design.”
Here’s a summary of the latest updates from Canva Create:
Canva Create: New Features and Updates Marketing
1. New Tools for Every Team:
- Bulk Create: Streamline asset creation at scale.
- Ad Tech Integrations: Optimize and route ads to Google, Meta, and Amazon Ads.
- Work Kit: Industry-specific templates ready to use.
- Marketing Apps: Integrate with favorite tools for campaign management, lifecycle marketing, social media, and more.
2. Magic Studio Enhancements:
- Magic Media: Transform text into graphics.
- Highlights: Auto-generate clips from video footage.
- Resize & Magic Switch: Customize designs into personalized documents.
- Magic Grab: Move, reposition, or resize photo elements.
- Magic Write: Generate impactful text in your unique tone.
- Enhance Voice: Eliminate background noise in videos.
- Styles: Apply design styles with one click.
3. Redesigned Interface:
- New homepage and editor for a focused creative experience.
- Centralized sidebar for organizing work, designs, and courses.
- Improved collaboration features.
- Expanded app integrations with tools like Slack, Asana, Monday, and more.
4. Canva Apps Marketplace:
- Over 100 apps to enhance workflows.
- Tools for project tracking, ad creation, AI image enhancement, and more.
5. Canva Enterprise:
- Designed to boost productivity and reduce costs for large organizations.
Overall, Canva is focused on integrating tools that streamline workflows for sales, HR, and creative teams, while maintaining a user-centric approach by listening to and addressing customer pain points.
