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Legacy brands are the titans of industry, consistently maintaining their leadership by adapting to change while staying true to their core values. But what exactly makes a brand a “legacy brand,” and how do they manage to stay relevant decade after decade?

In our latest video series on strategy, Director of Strategy Amy Hadrys delves into the strategies of how some of the most iconic brands—Coca-Cola, Heinz, and Stanley—stay on top. These companies exemplify the perfect blend of timeless branding, innovative products, and strategic marketing. Let’s take a closer look at how these legacy brands have built lasting legacies that resonate across generations.