At Visual Content Agency (VCA), strategy is at the heart of everything we do—and Amy Hadrys, our Director of Strategy, lives that truth every day. But beyond building client roadmaps and refining content systems, she’s also navigating another full-time role: motherhood.
In a recent sit-down, Amy opened up about how raising a child and growing a business often mirror each other in unexpected ways. Here’s a behind-the-scenes look at how she’s balancing both with heart, structure, and strategy.
The Parallel Paths of Business and Motherhood
“When we started VCA, I had no idea what I was getting into—just like when I became a mom,” Amy shares. “Both take all your energy, all your love, and all your time.”
From long nights and early mornings to building from the ground up, Amy sees striking similarities between the two. “At first, it was the Wild West,” she says. “But once you start laying down a foundation, you can build something lasting.”
Amy’s 5 Core Principles for Working Moms and Entrepreneurs
Whether it’s client work or caring for her daughter, Amy operates from a clear set of guiding values:
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Start with Structure
“You need a life strategy just like a brand strategy. That means knowing what your day looks like, where your energy goes, and what systems you rely on.” -
Set Daily Goals
For Amy, every day begins with a short list of goals—whether that’s nourishing her daughter or moving a client project forward. “Each gets the essentials. And I stick to that.” -
Lead with Positivity
“Your mindset drives your outcome,” she says. “Waking up positive sets the tone for the rest of the day.” -
Communicate Constantly
Whether it’s with her husband, business partner, or daughter, communication is key. “You can’t run a business or a household in silence.” -
Honor Your Hard Stops
From boundaries around personal hygiene to contractual limits with clients, Amy believes in clear non-negotiables. “I won’t sacrifice mental health. That’s a rule—for me and for the company.”
A Real Day in the Life
Behind the curated posts and polished proposals, Amy’s reality looks more like cold coffee, toddler snack breaks, and time-blocked work sprints.
“I usually work 9 to 3, break for family time, then pick things back up from 7:30 to 11,” she says. “It’s not about balance—it’s about flow. I love what I do, and I want to show up for both roles fully.”
The Creative Shift
Motherhood hasn’t dulled her creativity—it’s just changed the rhythm.
“I used to ideate late at night, but now I get random bursts at 5am,” she laughs. “Sometimes it’s emails at sunrise. Sometimes it’s pillow-side brainstorms.”
Even with limited time, Amy says her ideas feel more intentional now. “I don’t waste time. We’re more focused, more purposeful—and I think that shows in our work.”
Legacy in the Making
Amy’s proudest achievement isn’t just the business—it’s the bond.
“She’s growing up seeing her mom build something meaningful with her family,” Amy reflects. “That’s what I want her to take away from this—that you can create something from scratch, with love, and make it your own.”
As for the future? “We’ve been in business for over ten years. I think the next ten are about building what’s replicable—sharing our systems, launching new ideas, and staying open to evolution.”
A Side Project with Heart: Lil’ Mommies
In between strategy meetings and parenting wins, Amy launched a passion project: Lil’ Mommies, a creative outlet celebrating motherhood. From thoughtful apparel to memory-making posts, the platform is both personal and aspirational.
“It’s for me—and for her. It’s a way to retell our story in a creative way,” she explains. “And while I paused the store for now, I’m proud of what it’s taught me. Especially about creativity, content, and consistency.”
Advice for Moms Launching Their Own Venture
Amy’s biggest takeaway? “Don’t give up because it’s hard. Everything meaningful is.”
Her advice for fellow moms building businesses:
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Be consistent.
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Know your audience.
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Don’t romanticize your idea—stress-test it.
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If it’s not the right time, it’s okay to wait.
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Lead with love, not comparison.
“You’re building something for your future, and your family’s future. That’s not small. That’s legacy.
