Non-profit Industry

Brain injury turned brush strokes

Brain injury turned brush strokes.

144+

Assets Delivered

Challenge:
Need for Engaging Content Strategy

In 2006, Kathleen suffered a devastating ruptured brain abscess while on a family vacation. It nearly cost her life. Just A Breath Away is an organization created by Kathleen Newhouse – a miracle survivor of severe traumatic brain injury (STBI).

Just A Breath Away came to Visual Content Agency with the vision to translate their mission into an impactful digital story to raise TBI awareness and enagagement. With the commitment to providing a platform of hope, survivor voices, and change, their goal with the content strategy was to positively affect brain injury survivors and families. The challenge at hand was to create a digital blueprint that genuinely conveyed their values, artful experiences, and storytelling, fostering a universal voice of love and hope while deeply connecting with their audience.

Solution:
The Feed Flip Strategy Visual Storytelling with Feed Flip

In 2006, Kathleen suffered a devastating ruptured brain abscess while on a family vacation. It nearly cost her life. Just A Breath Away is an organization created by Kathleen Newhouse, a miracle survivor of severe traumatic brain injury (STBI).

Just A Breath Away came to Visual Content Agency with a vision to translate their mission into an impactful digital story to raise TBI awareness and engagement. With a commitment to providing a platform of hope, survivor voices, and change, their goal with the content strategy was to positively affect brain injury survivors and their families. The challenge at hand was to create a digital blueprint that genuinely conveyed their values, artful experiences, and storytelling, fostering a universal voice of love and hope while deeply connecting with their audience. This resulted in several campaigns since 2017, including “Brain Injury Turned Brush Strokes,” the brand’s initial launch, “Paintings of Promise,” a TBI survivor campaign, and most recently, “The Healing Power of Painting” in collaboration with Sharp Healthcare’s Center of the Arts for Healing and Scatena Daniels Communications.