Think of your favorite festival or summer concert – thousands of fans attend to experience the music they love. These same fans also share and generate traction on social media, sharing everything from performances to live broadcasts. As fans share this information and tag their favorite artist or brand in these moments (and countless other moments like this) they begin to create user-generated content that speaks from the voice of the brand, the people. From fan photos, videos and stories, UGC is 20% more influential than any other form of media (source).
User-Generated Content Campaign
75% of YouTube users agreed, “If there’s a brand I love, I tend to tell everybody about it.”
Explained by your brand, defined by your audience, our visual storytellers will promote your brand by creating a campaign that entices authenticity, relationships and loyalty. This visual campaign experience is designed to amplify your brand using core video to entice user-generated conversation from the fans you love most. Think of it as your brand’s all-access pass inside your audience’s perspective of – wait for it – your brand!
How do we do it? We will incentivize your audience to share photos and videos on social thru engaging visual content & perhaps even a promotion. Once in action, we will collect, share and repurpose this content for the word-of-mouth advertising you crave, without any words.
Ready to take your brand to affinity & beyond?
Let’s work together to create the social community you desire. Click here to get in touch today.