Business, blogger or fan, we all keep hearing major influencers like Marketing Land and The Next Web warn us that “things are shifting” in the digital world, that visual content marketing is the “next big thing” and it’s time to brace ourselves for this paradigm shift in thought. Perhaps its because every day 4 billion videos (with a B) are viewed on top social channels like Youtube, Facebook and Snapchat & well over 2.5 billion likes are given on Instagram daily & live-broadcasting is ramping up speed. Needless to say, if you don’t eat mobile-friendly video for breakfast, lunch and dinner – you soon will. People are catching on and the urge to capture and share visual content is rapidly increasing. Get this stat – Ooyala’s Q1 2015 Global Video Index Report stated a 367% increase in mobile video views since 2013. Video means many things because it speaks to its audience, now with mobile & social media in the mix, the opportunity to tell amazing stories is endless. So how do you jump into the social video frenzy and make it count? Let’s take a look at why social video means business.
First off, what is social video?
Simply put, social video is video designed to share on social networks. Here at Reelativity, we believe that all forms of video are meaningful. But to reach your audience and gain a community – social is the way to go. Why? The content opportunities on social channels are endless. With most social platforms demanding short-form video under 60 seconds or less, people are able to explain simple and engaging stories in seconds. Shorter video is also great for a brand when promoting larger visual experiences like infographics, landing pages and long-form video back to your blog and website. Whether content is behind the scenes, user-generated, or a how-to tutorial, video is truly a core piece that tells a story about you.
3 Reasons To Choose Short-form Social Video For Your Business
Gone in 60 seconds or more like 10-30 seconds is the average viewer duration on social media. Facebook users last about 21-seconds before they move on and then you have Snapchat where 10 seconds is all you got. Keep your video under a minute and your audience happy and tuned in.
- Social video is mobile-friendly
According to ReelSEO, 72% of mobile traffic will be video by 2019. Data has shown that “smartphones are the primary driver for growth, with mobile video plays on smartphones happening four-times more often than video plays on tablets.” Do you watch video on your smartphone… while crunching on Cheerios, before your daily meeting, while walking to Starbucks or lying on the couch watching The Walking Dead? Oh, we bet you do.
2. Social video has an audience
Well put by Dr. James McQuivey’s Forrester study – he claims a video is worth 1.8 million words. First off: That’s a whole lotta words. How many blogs would that be? Well, if a single Harry Potter book consists of over 200,000 words than that’s practically the whole series. Can you imagine being J.K. Rowling? (for a day, 10 years or really however long it takes to write THAT much!) Why is video WORTH so much, anyway? Because a video speaks to its audience. Remember TRL on MTV? For the millenials reading this, we know you couldn’t wait to get home from school to watch it. The show was about your opinion, what content you chose, and it spoke to the teens and young adults day in and day out. A video puts ideas into motion, it explains it and it simplifies it. And heck, if its done well enough – you better believe, you will remember it (like Smells Like Teen Spirit, remember). According to AdWeek.com’s “Millennials Love Video on Mobile, Social Channels” interview with Animoto’s CEO, Brad Jefferson, millenials are a key target for this social video phenomenon. Jefferson says that there are “80 million millennials in the U.S. alone and their craving for online video as a preferred communication channel is growing.” Additional the article shared that brands who know their audience reap the benefits of social video. So much so that nearly “half of millennials (47 percent) follow companies or brands on Twitter” and “four in 10 millennials (42 percent) follow companies or brands on Instagram.” Which companies do you follow on social media?
3. Social video is emotional
When we say emotional we do NOT mean Kim K. tears, emotional – but every video evokes a feeling. Which is why… cute cats and chunky french bulldogs are taking over the world (JK) But in all truthfulness, people want to giggle, feel an epiphany, wipe away a tear drop or two (maybe blow your nose and hide in the bathroom for two minutes). Momentology provoked the question, “why is emotional marketing important?” and then they smartly answered, “Because information leads to analysis but emotion leads to action.” Enough, said.
There’s no turning back. Video is changing the way we consume content, how we advertise and the way we share and tell stories.
How To Use Social Video For Reel Engagement [Infographic]
Reel Engagement, is a term that our team here at Reelativity developed as a way for our company to set data-driven goals for each visual campaign we produce. The name stuck and today we use this in our everyday production, strategy and community management to entice interest and drive user-generated content back to our client’s social channels. In order to create this emotional action, we use video as a core content piece in order to move our marketing goals on social channels, blog and beyond. How is this done? We look at our channels, we observe our audience and create & curate content that resonates. Take a look:
Tips for Social Video Engagement Online
Ready to spread Reel Engagement for your brand? Follow this format:
- Understand that Life is “Reel”
- From documentaries, fictional shorts, testimonials & user-generated content. you have the ability to create and share from fans, about your fans and for them. Telling a story that speaks to your real audience will only gain more brand awareness and loyalty. After all, social media about community.
- Choose Engaging Video Topics
- Each video is an opportunity to gain more traction in a variety of ways. Think of a Superbowl commercial – in a 30 second ad spot, an advertiser has to create a home run. Social media is this feeling, everyday. With new marketing dollars being put towards Instagram’s ad-roll out, content is directly in front of us and at our fingertips. A click is just a “tap” away and brands & influencers are at the forefront of this awesome opportunity. So are recommendation is to think of things you love as a brand and make it engaging. Gather your internal team or use visual storytellers (like ourselves) to conceptualize ways to bring delight and meaning to your channels, talk to outside influencers and bloggers or past clients and most importantly, remain connected to these relationships on social media.
- Believe in what you produce
- Last, but not least – love the content you share. Social channels are placing more and more emphasis on video. Facebook alone has increased 75% YoY – that being said, make your video count! Don’t spend time and resources on something that doesn’t feel like you would want to watch it in your social feed.
Are you ready to produce video built for #ReelEngagement on social media? So are we! Get in touch and see how Reelativity can help set your brand in motion.