Having worked with avocados for years through the fresh perspective of client, West Pak Avocado Inc., we know a thing or two about the endless joys avocados bring to people everywhere. In September 2017, the organization’s bagged brand division, I love Avocados™ received word that its American Heart Associations’ Heart Check application was approved, making I Love Avocados one of the newest & first avocado bagged brands to hold this prestigious honor – along with a nod to healthy lifestyle’s everywhere. To celebrate this honor, the ILA team turned to VCA with an ask to develop a 90-day social campaign celebration & hashtag giveaway for their loyal avocado loving fan base during the brand’s most popular industry tradeshow, PMA (Produce Marketing Association’s Fresh Summit. The campaign was a success receiving over 12 press pick-ups in their trade & 150 quality entries through their giveaway with top industry influencers chiming in world wide! Here’s a look at how the campaign was spotlighted throughout the produce trade media, below.
“West Pak’s New I Love Avocados Brand is Heart-Check Certified” (September 18th, 2017), And Now U Know – Produce News
“West Pak Avocado, the innovator behind the I love Avocados™ brand, has announced that the signature item has earned the American Heart Association’s (AHA) coveted Heart-Check mark designation. The certification means the product meets strict dietary criteria for health foods.” Read more, here.