I Love Avocados | #IHeartAvos Heart-Healthy Campaign & Giveaway

WE LOVE AVOCADOS A LOT

Celebrating I Love Avocados American Heart Check Designation

  • 90% Female
  • 75% of consumers recognize the Heart-Check symbol
  • Social promotion through I Love Avocados influencer community
  • 1 Heart-healthy landing page built with avocado love
  • Grand prize: a 30 day shipment of I Love Avocados

Categories

  • Landing Page Development
  • Digital Campaign & Giveaway
  • Social Media Management & Reporting

“The goal of the I Heart Avos campaign is to cultivate heart-healthy awareness online and through social media. To deliver the message, the digital campaign highlights heart-healthy facts on a dedicated webpage and gives viewers the opportunity to sign-up to receive healthy recipes and information, as well as participate in a fun giveaway on social media called #IHeartAvos.”

– George Henderson, Marketing Manager – West Pak Avocado Inc.

When I Love Avocados™ approached us, the plan was simple – celebrate their American Heart Association designation across the U.S. while inviting consumers & their B2B audience to learn more about the heart-healthy benefits of avocados.

THE CHALLENGE:

With the Heart-Check mark prominently displayed on all I Love Avocados packaging, merchandising and marketing materials, and product support including the brand’s website and social media, the brand needed a way to celebrate.

THE LONG & SHORT OF IT:

To solidify the importance of the designation to the I Love Avocados brand, the brand desired a way to educate others about the benefits of a healthy lifestyle including a balanced diet with an avocado twist.

THE SOLUTION:

VCA developed #IHeartAvos, a national 90-day social campaign & hashtag giveaway. Designed to display & share the many ways I Love Avocados™ spreads avocado love from a heart-healthy perspective as a brand while inviting their audience to share how the health ways they enjoy avocados for a chance to win a bag of avocados a week for a total of 30 days.

“There’s a lot of interest in our I Love Avocados brand program, which has been gaining momentum steadily since its launch in 2016. In addition, bagged avocado demand is sustaining its strength and will continue to do so throughout 2018 and well beyond.”

– Doug Meyer, Senior Vice President West Pak Avocado Inc. via And Know U Know Produce News

Results

The #IHeartAvos campaign launched in time for the brand’s attendance during Produce Marketing Association Fresh Summit 2017 – enticing opt-ins, real-time activations on social media and giveaway excitement.

THOUSAND IMPRESSIONS

Thousand social reach

Thousand hashtag impressions per week

I Love Avos #IHeartAvos American Heart-Check Campaign Spreads Avocado Love

Having worked with avocados for years through the fresh perspective of client, West Pak Avocado Inc., we know a thing or two about the endless joys avocados bring to people everywhere. In September 2017, the organization's bagged brand division, I love Avocados™...

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