“Influencer Outreach involves identifying key individuals who can deliver important content to your target audience.” – Brand Watch
Build Branded Relationships
Do you want to get your latest product into the hands of your niche market? Do you have an important message you want relayed and feel bloggers can help you create a larger reach? Influencer outreach is a great opportunity that can help get your campaign out to millions of people. But that’s the basic explanation. Influencer outreach is a way to meet the people who genuinely love your brand – it’s voice and perspective, after all, 68% of consumers trust online opinions from other consumers. As your brand develops solid relationships from bloggers and even publications who are willing and able to share your ideas your brand begins to grow authentically and develop traction it may have never had otherwise.
The Process
The blogging community is home to millions of connected networks from foodies to mommy bloggers, fashionistas and athletes. Building an influencer outreach marketing campaign involves a variety of different components – meeting bloggers, engaging with their content and identifying the right collaborations for your brand. From here we use segment our internal workflow around creating a solid influencer strategy, visual content campaign and multiple modes of online and offline communication – each work together to built and cultivate a team of brand ambassadors who advocate for your campaign.
According to a Tomoson Study, “ Influencer marketing was rated as the fastest-growing online customer-acquisition channel, beating organic search, paid search and email marketing. “
Remember, each influencer becomes part of your brand experience – as they share and promote your campaign and in turn their followers do too. We will develop a visual campaign using tools and resources that get bloggers to talk about your product, message or newsworthy content.
As the seasons change so does your brand’s social style. Give your audience a visual e-commerce experience that defines your collection from the get-go. The rough sketch? Develop a shoppable strategy tailored to your audience, developed for increase sales.
The Process
From a video lookbook featuring your apparel or product to creative, trend-setting flat lays we will create content designed to capture your collection. It all starts with our team customizing a visual e-commerce strategy designed for a seamless, shoppable experience online. From here we produce video & visual content that transpires your collection on all of your main social channels and digital outlets. To accompany this we will manage your seasonal collection content with your online audience to assure traction and drive click-to-purchase sales online.
S H O P P E R S W H O V I E W V I D E O A R E 1 . 8 1 X M O R E L I K E L Y T O P U R C H A S E THAN NON-VIEWERS. – ADOBE.COM
Ready to play, shop, repeat?
We are ready to be your modern muse(s), so let’s get in touch. And like they say, if the shoe fits, wear it. But you have to try it on first. Contact us here or call us at 619-431-3185.
We aren’t reinventing the wheel – brand storytelling is not new. But your story, of who you are and why you exist, is. It deserves to be told – with depth, transparency and above all, cinematic quality. This all-inclusive visual campaign does storytelling slightly differently – it breaks down your story for the social media “silver screen.”
We work together to capture the heart of your brand, whether that be defining a character, mascot or perhaps going back to the root of your early years. Eloquently capturing your vision is the ultimate goal, but developing a cinematic strategy designed to reach your current digital audience and impact your new, potential ones? That’s our speciality.
The Storytelling Process
A VIDEO IS WORTH 1.8 MILLION WORDS. – FORRESTER RESEARCH
Think of your favorite festival or summer concert – thousands of fans attend to experience the music they love. These same fans also share and generate traction on social media, sharing everything from performances to live broadcasts. As fans share this information and tag their favorite artist or brand in these moments (and countless other moments like this) they begin to create user-generated content that speaks from the voice of the brand, the people. From fan photos, videos and stories, UGC is 20% more influential than any other form of media (source).
User-Generated Content Campaign
75% of YouTube users agreed, “If there’s a brand I love, I tend to tell everybody about it.”
Explained by your brand, defined by your audience, our visual storytellers will promote your brand by creating a campaign that entices authenticity, relationships and loyalty. This visual campaign experience is designed to amplify your brand using core video to entice user-generated conversation from the fans you love most. Think of it as your brand’s all-access pass inside your audience’s perspective of – wait for it – your brand!
The Process
How do we do it? We will incentivize your audience to share photos and videos on social thru engaging visual content & perhaps even a promotion. Once in action, we will collect, share and repurpose this content for the word-of-mouth advertising you crave, without any words.
Ready to take your brand to affinity & beyond?
Let’s work together to create the social community you desire. Click here to get in touch today.
Visual Storytelling holds a special place in our hearts
Sharing our secret admiration for brands that love visual storytelling as much as we do.
By love, we mean that these brands desire to immerse their audience in their digital content. They make each day as strategic and engaging as the next. In turn, strong core content like video something we like to call, “reel affinity” or brand loyalty – where fans can’t help but love to share the cool content conceived by their favorites. With a growing fan base a brand’s content can even ricochet into user-generated content, social sharing and continued growth hacking – not bad for producing stories that people can’t help but enjoy, right? Did you know that 53% of Americans who follow brands on social are more loyal to those brands? We sure fall into that category. We have to admit, even our individual teammates will agree that they feel a sense of loyalty to specific brands simply because they are relatable to us as individuals. Whether it’s a candid clip, eye-popping lay downs or behind-the-scenes shots, brands who move the social world pull on our social heart strings and keep us wanting more. So let’s raise a glass of bubbly to the brand’s who deserve mad love for being their social selves.
Visual Content Love Lessons from Six of Our Fave Brands
Hershel
Campaign: Spring 2016 Collection
The refined Spring 2016 Collection by global accessories brand Herschel Supply provides an inspiration setting for natural beauty & leisure. Undoubtedly the artistic elegance is perfection – its clean, sophisticated and relaxed just like the well-traveled brand.
What we love: The collection launch is dynamic yet consistent on all of the brand’s main channels. Pre-launch buzz? You’ll see a social video teaser on Instagram. One stop on Herschel’s homepage and its full screen autoplays upon arrival. Head to Pinterest and it’s neatly shoppable within its own board & on Twitter it’s crisp photography is shared weekly, keeping the tropical collection top-of-mind.
Brain Farm | Hurley | Monster
Campaign: View From A Blue Moon
The widely anticipated, first surf film shot in 4K capturing the “world’s most dynamic surfer” John Florence arrived just two months ago and is already coined the top selling surf movie of all time. In association with Hurley, Monster and award-winning studio Brain Farm it is also captured by John Florence (himself) and filmmaker Blake Vincent Kueny who travel to the North Shore of Oahu to the perfection of the South Pacific and even the “uncharted waters of Africa” to “redefine what is possible in the ocean.”
What we love: For this film, it’s visual content strategy is everything. It’s apparent that the planning and collaboration with all components of the team are seamless, if not one of the most pristine we’ve seen to date. For starters, View From A Blue Moonis a feature film and it is treated no different than a silver screen production as far as quality and hype goes. With its own landing page & individual social channels assigned to the film’s name, each are launched and managed with complete organization from an Instagram grid of photos to a series of web videos highlighting the surf masterpiece. Co. Create explains how Kueny and Florence strategized how to asuage the sponsor stress of the three-year film in the making – “they {Kueny and Florence] did post a string of short web cuts that got audiences excited and helped reinforce the trust of their financiers. Between that, and things like Florence’s Instagram feed, as well as a trailer that’s GQ called “the most beautiful trailer ever,” Kueny and Florence set out to gradually build anticipation for the long-awaited project.”
We wanted to make the best film possible, if it was going to appeal to a broader audience it was because surfers would think it was a must-see surf movie,” he says. “We wanted the word-of-mouth from surfers saying it was the best film they’ve seen in years to be the thing that would encourage non-surfers to check it out. That’s the quality that would give it longevity and a broader appeal. Today audiences are so smart, it doesn’t matter if you’re into football or basketball or surfing, they can still see when something isn’t authentic. – Blake Vincent Kueny
Calvin Klein
Campaign: #MyCalvins
I ____ in #MyCalvins is not only the first thing that grabs your attention as your scope out the iconic brand’s customized landing page, you will also see user-generated content filtered from savvy fans wearing their favorite CK looks on Instagram. The push that started in early 2014 is not only legendary for its use of social content, but the fact that the campaign stars Justin Bieber and Laura Stone in black-and-white ads reminiscent of the 1992 print ads of Mark Wahlberg (aka Marky Mark) and Kate Moss is spot on. Racked.com points out: “Tapping celebrities who come pre-loaded with millions of followers is a no-brainer for smart brands, particularly those looking to engage with the lucrative millennial age group. Calvin Klein’s chosen ones come in the form of Kendall Jenner and Justin Bieber (strong arm emojis).” With a combined reach of 106 million followers, the stars could fill the top 50 U.S. cities with likes, comments and shares.
What we love:Besides Justin Bieber’s toned abs, we are relishing in the social fluidity that can come from a well-managed influencer outreach campaign. Each 15 second video is Insta-fame at it’s finest. Each video is basically a personal ad for each influencer to share on their social channels and Calvin Klein’s, too. The campaign launch was strategically shared on a specific day, allowing for the push on multiple celebrity & blogger accounts to gain traction quickly within a specific time period. The hype spread like wildfire and across social media – whether fans helped to amplify the brand’s visual content or they simply created their own user-generated posts, it was a trend-worthy hit all around.
Adobe
Campaign: The Gambler
Twirling fingers of anticipation, the Adobe Creative Cloud launch video during Superbowl Sunday shines an important light on the seriousness of knowing your digital marketing data for what we call, reel engagement. According to AdWeek – ” from the very first frame of the spot, when our doomed CMO is holding what looks like a poker chip and he fidgets restlessly at the bar. The dismayed reaction of his fellow bar patrons, at the end of the spot, to what sounds like a Caribbean-themed cream cheese commercial is pretty perfect.” Perfect, indeed. Alex Amado, Adobe’s VP of experience marketing, tells the publication that the company isn’t anti-TV advertising, but is simply asking an important data-driven questions before spending the big bucks on a TV ad buy. Looks like Adobe gets the need for accompanying your visual media with a meaningful data-driven digital strategy. If not, well, you might be a digital gambler, at that.
What we love: First off, this ad is just plain smart. It brings on a surge of emotions within a short time and leaves you understanding the crux of Adobe’s solution without a doubt. In order to create a campaign around this concept Adobe followed thru by offering a custom website that is all about solutions especially for those higher-ups.
Johnnie Walker
Campaign: Dear Brother
Dear.Brother.Is.Everything. When our visual storytellers saw this recent video created by film students Dorian Lebherz, Daniel Titz – we were mind blown. With over 3 million views to date, Time Magazine perfectly explains the 90 second short film: “The pair makes their way across the rugged terrain of the countryside as a poetic voiceover describes their life together. They then sit inside a dilapidated farmhouse and share some Johnnie Walker whisky before journeying on to the cliffs to look out over the ocean. It’s here that the clip packs its final emotional punch.” With tears in your eyes, whether on your smartphone or hiding behind your desk at work, this commercial evokes a feeling – a moment where you completely relate to the branded story on so many levels.
Why we love it: Here at Reelativity, we call this type of digital masterpiece a social cinema. This type of story is compelling and the story is told so well that its social virality is triggered without expectation, which is the true phenomenon we all hope for in digital marketing. Although this ad was not created by Johnnie Walker’s marketing team, the hashtag #keepwalking, dreamt up the German filmmakers, allows the conversation to continue long after the impact of the film is gone, similar to the Brother’s story.
Jordan
Campaign: #WeAreJordan – Drake
“Jordan promotes a winning mentality.” Boom, enough said. With a chance to walk in MJ’s shoes to celebrate the 3oth anniversary of its first sneaker Drake is no newbie to making content move. His influence is everywhere, from blinging hotlines to obeying his thirst, now he’s “letting his inner Jordan out.” Joining the #WeAreJordan campaign groups Drake and other successful stars together thru a common bond, a desire to feel & speak the Jordan voice every step of the way.
What we love: The voice of this campaign speaks volumes because it’s more than a shoe, it’s a feeling of being selected as part of “Team Jordan.” There is a humbleness to this campaign from the way its shot to the relaxed interviews of not only Drake, but this Russell Westbrook interview as well. The campaign depicts the fact that the legacy Michael Jordan has to the game of basketball lives on by wearing a shoe as a symbol of confidence – now that’s an “incredible feeling.”
Will You Be Loved?
Want to create a reaction of brand love from your social community? Then you must trust your heart and let our visual storytellers show you how we can make your brand move, leave your audience inspired and keep a keen on eye on the data. For more information, contact us, here.
Have a video series of epic avocado toast recipes or fit-for-summer workout techniques you want to share, but not all at once? At Reelativity, we feel that shorter stories are one of the most convenient ways to get your point across, capture your audience and drive interest throughout a select period of time. The Series Video Campaign uses social segments (short, social video stories) to create momentum on your social channels, while creating interest that drives awareness back to larger pieces like blog articles and website content. Did we mention, that we don’t just tell your story on one social channel, but we tell it on all channels. Picture it, below.
The Process
We will create your brand a video series that speaks to your audience, we must ensure that your content is timely and engaging. This means that your content outlets from blog to social media, will also be included in our strategic approach to creating traction on all fronts. Each social channel for example – has a different voice & tone – we will work together to develop a custom theme using your video series as the core component of your campaign.
As your story unfolds, so does The Series timeline – so we make sure to capture newsworthy and current information related to trends and topics around your visual storyline. Our production process involves pre-production, day of launch and post-production campaign management leaving your audience craving more bite-sized bits of your video series content.
Let’s be F.R.I.E.N.D.S
We’d love to meet you virtually or in-person, we think that we’d work great together. Let’s get in touch today!
