This month, we show you how to steal content tips from spooky media to give your content cult classic status.
It’s time for content to get spooky! Throughout the Halloween season, viral scary videos and content spread across social media.
Spooky content has become a big hit, moving from a small niche to a wide cult following. Cult films, like Frankenstein and Rocky Horror Picture Show, have taken the world by storm.
Cult horror cinema has captured the hearts of dedicated followers who return again and again for the latest content and merchandise. This month, VCA’s theme is ‘Content is a Cult Classic’, where we show you how to steal content tips from spooky media to give your content cult classic status.
Cult Content Goes Viral
What makes us stop scrolling and share contént? In 2014, BuzzSumo analyzed 100 million posts, looking for patterns in the most frequently shared content. Popular content generally invoked ‘awe, laughter, and amusement’.
We share content that brings out reactions within us, and that we hope will bring out similar reactions in others. We share content about causes that we care about, or news stories that we want people to know about. Just as we share funny content to make people laugh, we share scary content to make our friends jump.
The potential of horror films to create viral hits has been established since the early days of the internet. Famously, the original Blair Witch Project used posters and IMDB comments to present the disappearance of the film’s protagonists as a real life mystery. The trailer for The Last Exorcist was shared as a viral video of a supposed haunting. World War Z’s marketing campaign featured a fake website counting down to human extinction, and ‘home videos’ of the impact of the zombie apocalypse. The mystery that surrounds horror content makes it instantly sharable.
2. Trick or Treat Content: Spooky Content is So Popular it’s Scary
The clue is in the name. Social media is a social platform. Content goes nowhere if we keep it to ourselves. We all love to see how our friends and family respond to the content we share, especially content that gives them a good scare.
Whatsmore, spooky content can become a cult trend, developing loyally attached followers, who enjoy the mystery it evokes. So-called ‘creepypastas’ are set up to be made widely sharable to fans of spooky content, whilst ARGs (alternate reality games) present mysteries for social media users to solve – leading them to return for clues and discuss the story with friends.
Popular YouTube series ‘Don’t Hug Me, I’m Scared’ shot to viral fame for its quirky mix of kids-show style comedy and surreal horror, racking up over 62 million views, and became a cult hit with a dedicated fanbase across the world.
3. Monster Content Makes Your Brand a Graveyard Smash
Monsters are back, and they’re keeping on the (not so dead) pulse of social media. Once seen as an acquired taste, films featuring vampires, werewolves and all manner of spooktacular creatures are everywhere – and none are leading the way like the classics.
People are embracing their love of cult horror flicks, and no brand is more aware of this than Universal Pictures, as the Universal Classic Monsters films established the cult horror movie genre. Their social media campaigns have utilised User Generated Content, showcasing not only their own memes and quizzes, but fan-created art and crafts inspired by the original movies, building a strong connection with their cult following.
Universal Classic Monsters’ content is a graveyard smash, because they have embraced their status as a cult classic. Developing niche followings dedicated to your brand can be an incredibly effective strategy. Cult classics appeal to a dedicated following, and are gradually spreading their tentacles out of the horror niche to reach a wider audience.
4. The Zombies Were Having Fun (The Content Party Had Just Begun…)
Your likes and shares on social media come from what makes you unique. Classic monster movies are iconic. Their instantly recognisable characters, gaudy costumes, and over-the-top acting is what makes them so enduring.
The cult classic monsters prove that creators shouldn’t be afraid to be authentic in their content. Monster movies have reached cult status through their authenticity, and that’s exactly what a strong brand voice needs.
Personality in your posts, unique interactive features, interactions with other accounts, and even quizzes can build your overall cult reputation. Burger chain Wendy’s went viral with unorthodox social media posts roasting other brands. The sassy posts were more than simple advertising. They were funny and shocking – something that made followers want to share them, giving the brand cult status.
Or how about Adult Swim’s ‘Elastic Man’ interactive flash feature, which enables fans of the popular TV show, Rick and Morty, to pull and push a malleable version of Morty’s face. Creepy, right? Well, according to SemRush, it brought the site ‘27 thousand social shares and an impressive 3.7K backlinks’.
Finding what makes your content unique, and sticking to it with confidence and self-belief, is what makes your content a monster mash.
October Hashtag Holidays
#NationalSmileDay – 10/2
#NationalTacoDay – 10/4
#WorldMentalHealthDay – 10/10
#GetToKnowYourCustomersDay – 10/15
Halloween – 10/31
So, there are VCA’s top four ways to give your content cult classic status. Whether you adapt your content to focus on niche audiences, embrace the wonders of cult classic films, or make your content mysterious enough to share – learn from cult classic movies and sink your content’s fangs right into your followers’ feed.
Need help crafting messaging or coming up with content for your social feed? We are offering a free 30-minute consultation with our team until October 31st, 2020. Click here to set-up a call now.
Make Content Your Runway: 4 Ways to Mirror Luxury Fashion Brands Content
From haute couture to the mass market, fashion has been at the forefront of inspiring the way people look, think and feel for generations. Fashion designers have a unique ability to make marks on our society, creating the most iconic trends of the last 100 years.
But the impact of fashion isn’t contained to the catwalk. Fashion designs have influenced film, TV, and cultural trends – they’ve even helped to revolutionize social roles, i.e. women’s fashion moving away from skirts to pants. Now, fashion is transforming the way we see social media content.
VCA’s theme for September is “Content is Your Runway”. All throughout this month, we’re shining a spotlight on the designer fashion brands using social media content to persevere in the pandemic – crafting engaging videos, virtual experiences, product features & online sales to boost their businesses during COVID-19.
Advances in social media tools and techniques have gradually been shifting the industry in new directions for some time. Lockdown has been a catalyst for the fashion industry, however, making it a necessity to connect with consumers and promote products in a whole new way.
So, it’s time to get your content out on the runway! Here are 4 ways you can adapt the social media lockdown strategies of the fashion world into your own content plans.
Below, we are showing you the ways you can integrate visual content to mirror the strategy used by the fashion industry.
Use TikTok to connect with younger fans and make your brand real
When adapting their social media for lockdown, many designer fashion brands flocked to TikTok to promote their new collections. TikTok is the current rising star of social media, popular with ‘Gen Z’ (early teens to early twenties) who enjoy the mix of creative content and music. A recent survey by YPulse found that amongst Gen Z respondents, use of the platform had risen by nearly 20% since February 2020.
The fashion industry’s business model has always kept customers at a distance – consumers would be able to see the designs at fashion shows, then the products would not be on the market for several months.
This put designer brands at a disadvantage to the world of e-commerce, particularly during lockdown. E-commerce brands can easily maintain a constant online connection with customers and sell at a fast pace.
TikTok has enabled fashion brands to interact on a whole new level. Gucci, in particular, has embraced the possibilities of the platform, creating the ‘Gucci Moves’ series, which features non-models dancing in their designs.
They’ve also utilised user-generated content, with the #guccimodelchallenge. This challenge wasn’t affiliated in any way with the brand, and was created by TikTok users to parody Gucci’s distinctive style.
Gucci adapted the challenge into their own campaign, embracing the joke and sharing many videos from the hashtag to their official TikTok page – letting fans create their lockdown content for them.
2. Livestream to show off your products and services
It’s no secret that customers like to be able to see what a product is like before they buy it. TV shopping channels like QVC have a long history of enabling consumers to look at a product from the comfort of their homes.
As generations move forward, more people are choosing to shop online, but poor optimization on social media apps can mean fewer purchases are made, and a sense of distance between product and consumer remains.
Many firms focusing on the Asian market have begun running livestreams to advertise their products. Although customers can’t try on fashion items as they would in a physical store, a higher level of trust is still built with the brand and product, as consumers can see exactly what they’re getting.
Many brands are hoping to bring shopping livestreams to the West. This would also make shopping technology more accessible, so that the minimum amount of clicks are required to make a purchase.
3. Hold exclusive virtual tours
Why not take interactivity a step further? As museums were forced to close due to the coronavirus lockdown, many took the initiative to sustain interest in their exhibitions by creating virtual tours.
The Christian Dior: Designer of Dreams exhibit went online through a nearly hour long virtual tour video, which followed the exhibits being set up at the Musée des Arts Décoratifs in Paris.
Other museums enabled tours via Google Earth’s Street View, which allowed audiences to ‘walk’ through the exhibits in more detail. The Kyoto Costume Institute, featured a virtual tour, as well as detailed descriptions of the history of exhibits and photo galleries.
Many brands are now providing 360 degree views of their shops, so that customers can build a connection with the store before visiting. If there’s something you need to show your customers, why not show them virtually?
4. e-Commerce makes mainstream fashion “socially” acceptable
Since the beginning of lockdown, more and more people are shopping online than ever before, and this trend looks set to continue. eCommerce creates whole new ways to shop, with social media building trust between customers and business.
Whilst physical retail stores are still important, fashion brands are discovering that social media content isn’t just for lockdown. These tools create unique opportunities to promote and sell products in ways that aren’t possible offline.
Across Asia, companies are utilising apps that blend their ecommerce and social media, creating content campaigns that seamlessly lead to purchases. E-commerce is making fast fashion go global, and there are aims to bring this technology to the West.
September Hashtag Holidays
Here’s a list of August holidays & hashtag dates to share content you care about:
Why not use these hashtags and put your content on the social media runway?
New York Fashion Week – 9/16-9/19
#LaborDay – 9/7/2020
#NationalCeliacDiseaseAwarenessDay – 9/13/2020
#NationalGuacamoleDay – 9/16/2020
#FirstDayofFall – 9/23/2020
#InternationalCoffeeDay – 9/29/2020
#InternationalPodcastDay – 9/30/2020
Need help crafting messaging or coming up with content for your social feed? We are offering a free 30-minute consultation with our team until September 30th, 2020. Click here to set-up a call now.
Team VCA shares three quick COVID-19, pandemic-era strategies to make content easily accessible to your audience.
This year, our team has worked countless hours with our clients to ensure that the steps they are taking to help their customers and audiences during the pandemic are priority. To do this, we have created three simple COVID-19 strategies tailored specifically to ensure any organization can effectively deliver an empathetic message clearly and in a timely manner.
Update your audience by creating COVID-19 landing pages or blog posts for website:
In these uncertain times, we made sure the customers of our clients stayed informed about business during this pandemic such as regulations, timings and safety rules. We did this by creating content regarding COVID-19 based on the client’s industry, region and state. We urged them to implement the messaging on their main content platforms such as blog posts and landing pages with pop-up banners. Through this, the people were kept informed with ways the organizations were handling the pandemic as it pertains to their customers, employees, partners or stakeholders.
Share current updates on social feeds, live stories and newsletters:
Today, we are all connected through digital channels and our phones. In order to keep more in touch with the customers and create awareness for their business, we helped our clients with creating a strategy that included social messaging, email templates and video content. This also helped our clients to build a trust factor with their customers.
Created virtual experiences like real-time tours, webinars and Q&A chats:
Understanding the situation of this pandemic, Team VCA also helped clients to turn their in-person events and appointments into virtual formats. This was very important because safety comes first and this helped our clients to prioritise the safety of themselves and others, at the same hand not compromising on their work.
We are very proud of how team VCA handled such uncertain times while making sure to provide great value to the clients and their customers. Happy clients, Happy us. If you desire additional support in creating a COVID-19 specific content strategy during 2020, we want to work with you! Contact us today at email@example.com.
5 steps to amplify content so your message reaches farther on social media.
We all know how hard this year has been for all of us all around the world. Literally every person on this earth has in some shape or form been affected by this pandemic. It might be assumed that it is just not physically possible for us to reach out and help everyone out there. Do we really have the potential to help people emotionally at such a wide scale?
Team VCA, this month came up with a new theme to share how you can amplify your content on social media to not just make your message reach a very wide audience but also make sure that that you provide uplifting and valuable content that can send an emotionally positive message to anyone at any time. Let’s “Pay Content forward”.
We’ve got you covered with our top 5 steps to amplify content so your message reaches farther on social media.
Step 1: Tell an inspiring story to captivate others
Today, everyone is connected through social media and the best way to captivate people’s attention is to tell your story or share one that inspires you! The social media algorithm is simple: creating content that sparks interest will amplify it’s reach farther. Your stories don’t have to be groundbreaking, but more so memorable. Here is an example: Google showed the ways “searches for how to thank healthcare workers are surging around the world.” In an emotional video, they thank the entire healthcare community for sacrificing so much to save so many.
Step 2: Share to show you care
Sharing is caring – this is another way where you can use social media to pay content forward. One of the best things about social media is the fact that you can engage with others so easily by simply sharing, liking or commenting on content. There are so many businesses and startups that are looking for avenues to grow or receive support from others during the pandemic. When you share a brand’s content, products and services to your feed, you encourage your connections or followers to see why you love, agree (or even disagree) with a brand or influencer – creating a chain reaction. An example of this can be how the famous entrepreneur and speaker Gary Vaynerchuk, he uses his platform to support real businesses and startups by just giving them a shoutout on his social media platforms as an act of kindness. These businesses and startups not only get real followers to increase exponentially but actually lead to sales and conversions which is the ultimate goal of any business and startup.
3. Make sure to mention others (it’s like a virtual high five!)
Word-of-mouth marketing has been around for ages. It is one of the most important ways you can help someone run their business profitability. Whenever you like a product or service make sure to mention it to your friends, family and audiences on social media. This doesn’t have to take a lot of time but realize you are helping someone else through these small efforts. An example of this can be that when you visit a place, e.g when you visit a restaurant, if you like that place mention it to people who know you and the people you know. Through this, you are not just helping them generate real clients but paying content forward in the best possible way.
Step 4: Tag places to show support for local spots & hard work.
This is similar to the last step, however, you are not just mentioning them but also tagging them in your content such as on your Insta-stories or social feed. This is a very subtle way of marketing a business, but it helps to increase their brand awareness. When people see this business tagged into your content they are going to look more into it and might eventually plan to visit them. Again, this small effort means a lot for a business or brand (it is also a way of appreciation for a company’s hard work and resilience, especially during this global pandemic).
Step 5: Ask others to help you share or repurpose your story!
Every business can use more brand love & loyalty – this is known in the social community as reach. More eyeballs on content can be determined by the extent to which people share your post, story, image or video – both are some of the most important factors when it comes to brand awareness. Lucky for us, in this day and age, social media simplifies this aspect tremendously for businesses. Making your business reachable has never been easier, but it all comes down to taking action. At VCA, we believe in creating a Visual Content Strategy before you begin your online journey to truly get your business out into the public eye. Ideally, a consistent process can make people engage with it, share it and help you grow and put your unique story out there for everyone which in turn can generate awareness and in turn, sales. Once you start taking active action to create a consistent content strategy, people will naturally start to engage with you, making your brand stand out and reach the masses!
August Hashtag Holidays
Here’s a list of August holidays & hashtag dates to share content you care about:
Need help crafting messaging or coming up with content for your social feed? We are offering a free 30-minute consultation with our team until August 31st, 2020. Click here to set-up a call now.
It’s #NationalAvocadoDay and needless to say, we all love avocados, don’t we? After the success of Avo Effect, Episode #3, “Humanizing Avocado Love” we are back with Episode #4. This one is titled ‘The Golden State of Avocados’, we are sure that you are going to love this one too.
If you don’t already know, the “Avo Effect” is a video campaign highlighting the global phenomenon that avocado has sparked within the produce industry for our client, West Pak Avocado Inc. For this episode, we are talking about the Avo Effect that has taken place in California ( a.k.a The Golden State) due to the growth & delightfulness of avocados. It is one of the most recognizable symbols of the state’s culture around the world.
To create the video we worked with West Pak’s Sales & Marketing team, as well as key members of the renowned California Avocado Commission. Furthermore, we’ve develop West Pak’s California Gold brand. packaging features the American Heart Association (AHA) Heart-Check certification along with the iconic California Avocados label. One thing is for certain: the bag leaves no question that these are fresh, locally-sourced, and seasonally hand-picked California avocados.
“The California avocado industry is very important to us,” said West Pak Avocado Senior Vice President of Sales and Marketing Doug Meyer. “Our roots are here in California, and we built our foundation with grower partnerships. We are also a grower here in California, and we feel that same connection to the land and pride of producing avocados that our valued growers do.”
Watch below to see how this episode will show the Avo Effect the avocado has on the state of California, its crop & global production alongside its growers, the California Avocado Commission & more in detail.
Needless to say, this is exactly how we feel about our clients. 🥑❤️
About The Avo Effect Campaign
All episodes are available at avoeffect.com and under the hashtag #avoeffect.