December Theme: Why Content is the Gift That Keeps on Giving

December Theme: Why Content is the Gift That Keeps on Giving

Behind the Black Friday sales and Winter shopping, content is what boosts businesses into the public eye and generates sales. From social media to live stories, content helps to connect brands with consumers, and keep their profile alive on all fronts. 

We often don’t appreciate the impact that content makes throughout the year. From building links across the world, to making us laugh, to raising money for world-changing campaigns, content is the tinsel on the tree. There are so many ways to wrap up your content presents for your followers – whether it’s to warm their hearts or encourage a sale. So, let’s countdown 12 Reasons Why Content is the Gift That Keeps on Giving!

  1. 😂 Content Keeps Us Merry & Bright

Laughter has brought the world through the challenges of daily life in lockdown. No wonder funny content is such a fan favourite. If your social media feed is entertaining, followers are far more likely to stick around, like, and share. Not only do they become customers, but they send new fans your way through all the shares. From memes to TikToks, funny content keeps your followers’ spirits merry and bright!

2. 🎅Content Brings Joy to the World

Heartwarming content pulls on the heart strings during these unprecedented times. Personal stories of coming together have boosted our collective mood during lockdown. From applauding front-line workers to supporting those who have struggled, positive stories uplift us and encourage seasonal spirit.

3. 📚Sharing a Few of Your “Favorite Things”! 

The internet is a whole world for developing hobbies and interests. Virtual learning has revolutionized learning opportunities for people across the globe, from educational YouTube videos, to tailor-made courses with Udemy and Coursera. During lockdown, universities and colleges have adopted online learning tools, including Zoom and Microsoft Teams, to communicate and spread knowledge. There has never been a better time to spread your knowledge through online content!

4.  💁‍♀️ A Ho Ho Ho Helping-Hand

Content provides a helping hand when you need it. From how-to tips that help with Xmas lighting mishaps, ideas for decorating the home, recipes for Yuletide log, life hacks for making easy Christmas decorations, and online promotions for seasonal shopping – the list goes on! Whatever you’re looking for at this time of year, content has the information you need!

5.  💯Sleigh All Day

Motivational content tells people #YouGotThis, inspiring us to reach far beyond average, day after day. Whether it’s a motivational quote from a positive perspective, a mood-boosting mantra, or an affirmation that sets them up to reach for the stars – when your followers scroll through their feed, seeing your motivational posts can transform their way of viewing the world and turn them into long-term customers.

6   💡 Holly Jolly Content 

2021 has been a year of challenges and setbacks, so there’s never been a more important time for mood-boosting content. Inspiring stories are a way to build connections across borders, whilst also getting a feel for the personalities behind popular brands, creating a stronger sense of community with businesses. During lockdown, Netflix started a series ‘Wanna Talk About It?’, which involved interviews with actors and mental health experts, building a strong connection with their followers through providing support. 

7. 📖 Rockin’ (and Learnin’) Around the Content Tree 

2021 has been a year of challenges and setbacks, so there’s never been a more important time for mood-boosting content. Inspiring stories are a way to build connections across borders, whilst also getting a feel for the personalities behind popular brands, creating a stronger sense of community with businesses. During lockdown, Netflix started a series ‘Wanna Talk About It?’, which involved interviews with actors and mental health experts, building a strong connection with their followers through providing support. 

8. 🎥 It’s a Wonderful (Content) Life 

Social media is the content that never sleeps. Social media content reflects life, giving businesses the opportunity to connect with consumers on a closer level in real time. Live stories bring updates as and when they happen, keeping customers up-to-date with new products and developments. Developments in live-streaming technology are transforming sales, allowing businesses to showcase their products to consumers around the world.

9. 🔔 Jingle Bell Rock into People’s Feed

Social media gives businesses the opportunity to go wild and have fun. Consumers don’t like stuffy social feeds, they want to see the personality behind the brand. Gifs sprinkle a welcome snowstorm of humour into posts and comments, not to mention connect with followers’ love of TV and film. Using emojis in your descriptions also keeps your content fun and innovative. Emojis can also be used to guide the reader through social media posts. The more unique and entertaining, the better!

10. 🌍 All I Want for Christmas is Content (and a Zoom Party!)

While families and friends have been separated during coronavirus, content has been the glue keeping the globe together. Without Zoom calls, watch parties, and Facebook photos, we wouldn’t be able to share in all those great moments with our loved ones. It’s the same for businesses, especially on a local scale, continuing to connect to followers with updates, Instagram stories, and email newsletters. The example above is a fun, creative video conference campaign we developed for our client, West Pak Avocado.

11. ❤ Last Christmas, I Gave Content My Heart 

We all need a little love and support sometimes. But what about when you can’t find a support network in your locality? The internet has unique spaces to connect with people around the world, who can provide community when you need it the most. For example, many Facebook groups offer judgement-free support and community care for marginalised groups, isolated people, people with niche interests, or those who need advice. 

12. 💸The Season for Giving Contently

Content brings people together to champion vital causes around the world, informing people of civil rights issues and global warming initiatives. Content leads to direct action, from signing a petition to fundraising and donations. On social media, non-profit organisations can build a connection with followers, showcasing the important work they do, boosting their donations and overall impact. Sharing is caring!

Content is the gift that keeps on giving, because it is continuous. It builds a deeper bond with customers, boosting loyalty and the chances of making a sale. It’s a unique online space to build connections with your followers and make new sales. Understanding how brands can utilize content types for their social media accounts transforms their marketing possibilities.

December Hashtag Holidays

  • #UglyChristmasSweaterday – 12/18 
  • First Day of Winter 12/21
  • Happy Holidays – 12/24-25
  • NYE & National Champagne Day – 12/31
  • Happy New Years – 1/1

Need help crafting messaging or coming up with content for your social feed? We are offering a free 30-minute consultation with our team until December 31st, 2020. Click here to set-up a call now.

November Theme: Content We’re Thankful For

November Theme: Content We’re Thankful For

Behind the Black Friday sales and Winter shopping, content is what boosts businesses into the public eye and generates sales. From social media to live stories, content helps to connect brands with consumers, and keep their profile alive on all fronts. 

VCA’s theme this month is ‘Content We’re Thankful For’, where we give thanks to the content that has kept industries going during these unprecedented times, and share how you can adapt their content for your own campaigns. Here’s 4 types of content we’re thankful for in 2020!

  1. We Heart Hashtags 

Where would a list of the best social media content be without hashtags? No matter how beautiful your photo and description is, your content won’t get seen without a good hashtag. 

Hashtags boost the visibility of your social media content by grouping them with related content that uses the same hashtag. Hashtags can be related to a niche, a trend, or even a holiday. Brands can even create their own hashtags to connect with followers, and discover content to utilise in user-generated content. 

One brand that used hashtags to great effect during lockdown is AirBnB. The tourism and hospitality industry has suffered heavily this year due to the restrictions caused by lockdown. As restrictions and health risks blocked off foreign travel, AirBnB launched the hashtag campaign #GoNear to promote a resurgence in local travel. 

The hashtag features holiday rentals from treehouses in Vermont to cabins in California. The stunning photos on the hashtag not only boosted AirBnB’s promotions, but also rejuvenated the travel industry in general. 

2. Get Creative with User-generated Content

User-generated content takes social media content to the next level, with customers promoting your business for you. Many brand-focused hashtags can be great sources of user-generated content. Fans of your brand take photos of themselves with your products, and you can repost the best onto your page. Followers love to engage for the chance to get featured, and they’re also interested in the creative photos taken by other people.

Adobe’s multiple social media pages utilise hashtags for users of their products to share creations, including #CreativeCloud_Breathe and #CreateYourStory. These hashtags create ready-made content for the social media accounts, but they also showcase what Adobe’s programs are capable of. From geometric graphics to imaginative illustrations to breathtaking photography, the user-generated content from Adobe sells the product itself. 

3. Make Your Content Super Shareable

Whatever content you create, making it shareable is key. Your content might be innovative, but for your social media content to succeed, your followers need to want to share your content

There are several factors that make content more shareable, but generally, shareable content stands out and connects with people. Inspiring, creative or motivational content is infinitely shareable, because it boosts followers’ mood or interests them, and makes them want to share it with others. Charity campaigns are widely shared, because people want to share a good cause far and wide. Relatable content is shareable, because many people connect with it, and want to see if their followers do, too.

One brand that ticks all the boxes of shareable content is Starbucks. The coffee brand is heartwarming, not just in terms of its beverages, but its content, too. From relatable memes about drinking coffee, to cute coffee GIFs and creative user-generated coffee Halloween costumes – Starbucks’ social feeds have it all! Sharing exposes your brand to whole new audiences, so it’s important to give your content the best chance to be shared.

4. From Global to Local with Geo-tagging

We all know that social media content is great for promoting across the globe, but what about when you want to make sales to a local audience? Geo-tagging can make a huge difference here. A geo-tag links your content to your physical location when you post on social media. You can then search a particular geo-tag and see all the content created at that location.

There are several big reasons we’re thankful for geo-tagging. One is that it makes targeting local audiences easier, because people can find you by place, not just brand name. If you have a physical business address, you can even add this as a geo-tag, so customers can tag you when they’ve paid a visit! This makes sourcing user-generated content that much easier. 
Brands around San Diego geo-tag their posts to connect with the community, including San Diego Magazine, which features many geo-tagged photos of local beauty spots to promote travel and develop a beautiful social feed.

Throughout 2020, businesses have faced a year of unprecedented challenges. With the constraints of lockdown, content came through to save the day! Whatever content you create, utilising hashtags, user-generated content, and geo-tagging, and making your content shareable is key to a successful social media content campaign. What types of content are you grateful for this year?

November Hashtag Holidays

  • #Thanksgiving – 11/26
  • #BlackFriday – 11/27
  • #ShopSmall (Small Business Saturday) – 11/28
  • #CyberMonday – 11/30

Need help crafting messaging or coming up with content for your social feed? We are offering a free 30-minute consultation with our team until December 31st, 2020. Click here to set-up a call now.

October Theme: Content is a Cult Classic

October Theme: Content is a Cult Classic

This month, we show you how to steal content tips from spooky media to give your content cult classic status

It’s time for content to get spooky! Throughout the Halloween season, viral scary videos and content spread across social media. 

Spooky content has become a big hit, moving from a small niche to a wide cult following. Cult films, like Frankenstein and Rocky Horror Picture Show, have taken the world by storm. 

Cult horror cinema has captured the hearts of dedicated followers who return again and again for the latest content and merchandise. This month, VCA’s theme is ‘Content is a Cult Classic’, where we show you how to steal content tips from spooky media to give your content cult classic status

  1. Cult Content Goes Viral 

What makes us stop scrolling and share contént? In 2014, BuzzSumo analyzed 100 million posts, looking for patterns in the most frequently shared content. Popular content generally invoked ‘awe, laughter, and amusement’. 

We share content that brings out reactions within us, and that we hope will bring out similar reactions in others. We share content about causes that we care about, or news stories that we want people to know about. Just as we share funny content to make people laugh, we share scary content to make our friends jump.

The potential of horror films to create viral hits has been established since the early days of the internet. Famously, the original Blair Witch Project used posters and IMDB comments to present the disappearance of the film’s protagonists as a real life mystery. The trailer for The Last Exorcist was shared as a viral video of a supposed haunting. World War Z’s marketing campaign featured a fake website counting down to human extinction, and ‘home videos’ of the impact of the zombie apocalypse. The mystery that surrounds horror content makes it instantly sharable. 

2. Trick or Treat Content: Spooky Content is So Popular it’s Scary

The clue is in the name. Social media is a social platform. Content goes nowhere if we keep it to ourselves. We all love to see how our friends and family respond to the content we share, especially content that gives them a good scare. 

Whatsmore, spooky content can become a cult trend, developing loyally attached followers, who enjoy the mystery it evokes. So-called ‘creepypastas’ are set up to be made widely sharable to fans of spooky content, whilst ARGs (alternate reality games) present mysteries for social media users to solve – leading them to return for clues and discuss the story with friends. 

Popular YouTube series ‘Don’t Hug Me, I’m Scared’ shot to viral fame for its quirky mix of kids-show style comedy and surreal horror, racking up over 62 million views, and became a cult hit with a dedicated fanbase across the world.

3. Monster Content Makes Your Brand a Graveyard Smash

Monsters are back, and they’re keeping on the (not so dead) pulse of social media. Once seen as an acquired taste, films featuring vampires, werewolves and all manner of spooktacular creatures are everywhere – and none are leading the way like the classics. 

People are embracing their love of cult horror flicks, and no brand is more aware of this than Universal Pictures, as the Universal Classic Monsters films established the cult horror movie genre. Their social media campaigns have utilised User Generated Content, showcasing not only their own memes and quizzes, but fan-created art and crafts inspired by the original movies, building a strong connection with their cult following.

Universal Classic Monsters’ content is a graveyard smash, because they have embraced their status as a cult classic. Developing niche followings dedicated to your brand can be an incredibly effective strategy. Cult classics appeal to a dedicated following, and are gradually spreading their tentacles out of the horror niche to reach a wider audience.

4. The Zombies Were Having Fun (The Content Party Had Just Begun…)

Your likes and shares on social media come from what makes you unique. Classic monster movies are iconic. Their instantly recognisable characters, gaudy costumes, and over-the-top acting is what makes them so enduring. 

The cult classic monsters prove that creators shouldn’t be afraid to be authentic in their content. Monster movies have reached cult status through their authenticity, and that’s exactly what a strong brand voice needs. 

Personality in your posts, unique interactive features, interactions with other accounts, and even quizzes can build your overall cult reputation. Burger chain Wendy’s went viral with unorthodox social media posts roasting other brands. The sassy posts were more than simple advertising. They were funny and shocking – something that made followers want to share them, giving the brand cult status. 

View this post on Instagram

Where’s the lie?

A post shared by Wendy's 🍔 (@wendys) on

Or how about Adult Swim’s ‘Elastic Man’ interactive flash feature, which enables fans of the popular TV show, Rick and Morty, to pull and push a malleable version of Morty’s face. Creepy, right? Well, according to SemRush, it brought the site ‘27 thousand social shares and an impressive 3.7K backlinks’. 

Finding what makes your content unique, and sticking to it with confidence and self-belief, is what makes your content a monster mash.

October Hashtag Holidays

  • #NationalSmileDay – 10/2
  • #NationalTacoDay – 10/4
  • #WorldMentalHealthDay – 10/10
  • #GetToKnowYourCustomersDay – 10/15
  • Halloween – 10/31

So, there are VCA’s top four ways to give your content cult classic status. Whether you adapt your content to focus on niche audiences, embrace the wonders of cult classic films, or make your content mysterious enough to share – learn from cult classic movies and sink your content’s fangs right into your followers’ feed.

Need help crafting messaging or coming up with content for your social feed? We are offering a free 30-minute consultation with our team until October 31st, 2020. Click here to set-up a call now.

September Theme: Content Is Your Runway

September Theme: Content Is Your Runway

Make Content Your Runway: 4 Ways to Mirror Luxury Fashion Brands Content 

From haute couture to the mass market, fashion has been at the forefront of inspiring the way people look, think and feel for generations. Fashion designers have a unique ability to make marks on our society, creating the most iconic trends of the last 100 years.

But the impact of fashion isn’t contained to the catwalk. Fashion designs have influenced film, TV, and cultural trends – they’ve even helped to revolutionize social roles, i.e. women’s fashion moving away from skirts to pants. Now, fashion is transforming the way we see social media content.

VCA’s theme for September is “Content is Your Runway”. All throughout this month, we’re shining a spotlight on the designer fashion brands using social media content to persevere in the pandemic – crafting engaging videos, virtual experiences, product features & online sales to boost their businesses during COVID-19. 

Advances in social media tools and techniques have gradually been shifting the industry in new directions for some time. Lockdown has been a catalyst for the fashion industry, however, making it a necessity to connect with consumers and promote products in a whole new way.

So, it’s time to get your content out on the runway! Here are 4 ways you can adapt the social media lockdown strategies of the fashion world into your own content plans.

Below, we are showing you the ways you can integrate visual content to mirror the strategy used by the fashion industry. 

  1. Use TikTok to connect with younger fans and make your brand real
@gucci

Follow the Gucci moves💃🕺🏼

♬ original sound – Gucci

When adapting their social media for lockdown, many designer fashion brands flocked to TikTok to promote their new collections. TikTok is the current rising star of social media, popular with ‘Gen Z’ (early teens to early twenties) who enjoy the mix of creative content and music. A recent survey by YPulse found that amongst Gen Z respondents, use of the platform had risen by nearly 20% since February 2020.

The fashion industry’s business model has always kept customers at a distance – consumers would be able to see the designs at fashion shows, then the products would not be on the market for several months. 

This put designer brands at a disadvantage to the world of e-commerce, particularly during lockdown. E-commerce brands can easily maintain a constant online connection with customers and sell at a fast pace.

TikTok has enabled fashion brands to interact on a whole new level. Gucci, in particular, has embraced the possibilities of the platform, creating the ‘Gucci Moves’ series, which features non-models dancing in their designs. 

They’ve also utilised user-generated content, with the #guccimodelchallenge. This challenge wasn’t affiliated in any way with the brand, and was created by TikTok users to parody Gucci’s distinctive style. 

Gucci adapted the challenge into their own campaign, embracing the joke and sharing many videos from the hashtag to their official TikTok page – letting fans create their lockdown content for them. 

2. Livestream to show off your products and services

📸: Facebook

It’s no secret that customers like to be able to see what a product is like before they buy it. TV shopping channels like QVC have a long history of enabling consumers to look at a product from the comfort of their homes. 

As generations move forward, more people are choosing to shop online, but poor optimization on social media apps can mean fewer purchases are made, and a sense of distance between product and consumer remains.

Many firms focusing on the Asian market have begun running livestreams to advertise their products. Although customers can’t try on fashion items as they would in a physical store, a higher level of trust is still built with the brand and product, as consumers can see exactly what they’re getting. 

Many brands are hoping to bring shopping livestreams to the West. This would also make shopping technology more accessible, so that the minimum amount of clicks are required to make a purchase. 

3. Hold exclusive virtual tours

Why not take interactivity a step further? As museums were forced to close due to the coronavirus lockdown, many took the initiative to sustain interest in their exhibitions by creating virtual tours

The Christian Dior: Designer of Dreams exhibit went online through a nearly hour long virtual tour video, which followed the exhibits being set up at the Musée des Arts Décoratifs in Paris. 

Other museums enabled tours via Google Earth’s Street View, which allowed audiences to ‘walk’ through the exhibits in more detail. The Kyoto Costume Institute, featured a virtual tour, as well as detailed descriptions of the history of exhibits and photo galleries. 

Many brands are now providing 360 degree views of their shops, so that customers can build a connection with the store before visiting. If there’s something you need to show your customers, why not show them virtually?

4. e-Commerce makes mainstream fashion “socially” acceptable

Since the beginning of lockdown, more and more people are shopping online than ever before, and this trend looks set to continue. eCommerce creates whole new ways to shop, with social media building trust between customers and business. 

Whilst physical retail stores are still important, fashion brands are discovering that social media content isn’t just for lockdown. These tools create unique opportunities to promote and sell products in ways that aren’t possible offline.

Across Asia, companies are utilising apps that blend their ecommerce and social media, creating content campaigns that seamlessly lead to purchases. E-commerce is making fast fashion go global, and there are aims to bring this technology to the West. 

September Hashtag Holidays

Here’s a list of August holidays & hashtag dates to share content you care about:

Why not use these hashtags and put your content on the social media runway?

  • New York Fashion Week – 9/16-9/19 
  • #LaborDay – 9/7/2020
  • #NationalCeliacDiseaseAwarenessDay – 9/13/2020
  • #NationalGuacamoleDay – 9/16/2020
  • #FirstDayofFall – 9/23/2020
  • #InternationalCoffeeDay – 9/29/2020
  • #InternationalPodcastDay – 9/30/2020

Need help crafting messaging or coming up with content for your social feed? We are offering a free 30-minute consultation with our team until September 30th, 2020. Click here to set-up a call now.

Three Must-Have Content Strategies for Companies During COVID-19

Three Must-Have Content Strategies for Companies During COVID-19

Team VCA shares three quick COVID-19, pandemic-era strategies to make content easily accessible to your audience.

This year, our team has worked countless hours with our clients to ensure that the steps they are taking to help their customers and audiences during the pandemic are priority. To do this, we have created three simple COVID-19 strategies tailored specifically to ensure any organization can effectively deliver an empathetic message clearly and in a timely manner.

  1. Update your audience by creating COVID-19 landing pages or blog posts for website: 

In these uncertain times, we made sure the customers of our clients stayed informed about business during this pandemic such as regulations, timings and safety rules. We did this by creating content regarding COVID-19 based on the client’s industry, region and state. We urged them to implement the messaging on their main content platforms such as blog posts and landing pages with pop-up banners. Through this, the people were kept informed with ways the organizations were handling the pandemic as it pertains to their customers, employees, partners or stakeholders. 

  1. Share current updates on social feeds, live stories and newsletters:

Today, we are all connected through digital channels and our phones. In order to keep more in touch with the customers and create awareness for their business, we helped our clients with creating a strategy that included social messaging, email templates and video content. This also helped our clients to build a trust factor with their customers. 

  1. Created virtual experiences like real-time tours, webinars and Q&A chats:

Understanding the situation of this pandemic, Team VCA also helped clients to turn their in-person events and appointments into virtual formats. This was very important because safety comes first and this helped our clients to prioritise the safety of themselves and others, at the same hand not compromising on their work. 

We are very proud of how team VCA handled such uncertain times while making sure to provide great value to the clients and their customers. Happy clients, Happy us. If you desire additional support in creating a COVID-19 specific content strategy during 2020, we want to work with you! Contact us today at yello@visualcontentagency.com