“Influencer Outreach involves identifying key individuals who can deliver important content to your target audience.” – Brand Watch
Build Branded Relationships
Do you want to get your latest product into the hands of your niche market? Do you have an important message you want relayed and feel bloggers can help you create a larger reach? Influencer outreach is a great opportunity that can help get your campaign out to millions of people. But that’s the basic explanation. Influencer outreach is a way to meet the people who genuinely love your brand – it’s voice and perspective, after all, 68% of consumers trust online opinions from other consumers. As your brand develops solid relationships from bloggers and even publications who are willing and able to share your ideas your brand begins to grow authentically and develop traction it may have never had otherwise.
The blogging community is home to millions of connected networks from foodies to mommy bloggers, fashionistas and athletes. Building an influencer outreach marketing campaign involves a variety of different components – meeting bloggers, engaging with their content and identifying the right collaborations for your brand. From here we use segment our internal workflow around creating a solid influencer strategy, visual content campaign and multiple modes of online and offline communication – each work together to built and cultivate a team of brand ambassadors who advocate for your campaign.
According to a Tomoson Study, “ Influencer marketing was rated as the fastest-growing online customer-acquisition channel, beating organic search, paid search and email marketing. “
Remember, each influencer becomes part of your brand experience – as they share and promote your campaign and in turn their followers do too. We will develop a visual campaign using tools and resources that get bloggers to talk about your product, message or newsworthy content.
As the seasons change so does your brand’s social style. Give your audience a visual e-commerce experience that defines your collection from the get-go. The rough sketch? Develop a shoppable strategy tailored to your audience, developed for increase sales.
From a video lookbook featuring your apparel or product to creative, trend-setting flat lays we will create content designed to capture your collection. It all starts with our team customizing a visual e-commerce strategy designed for a seamless, shoppable experience online. From here we produce video & visual content that transpires your collection on all of your main social channels and digital outlets. To accompany this we will manage your seasonal collection content with your online audience to assure traction and drive click-to-purchase sales online.
S H O P P E R S W H O V I E W V I D E O A R E 1 . 8 1 X M O R E L I K E L Y T O P U R C H A S E THAN NON-VIEWERS. – ADOBE.COM
Ready to play, shop, repeat?
We are ready to be your modern muse(s), so let’s get in touch. And like they say, if the shoe fits, wear it. But you have to try it on first. Contact us here or call us at 619-431-3185.
We aren’t reinventing the wheel – brand storytelling is not new. But your story, of who you are and why you exist, is. It deserves to be told – with depth, transparency and above all, cinematic quality. This all-inclusive visual campaign does storytelling slightly differently – it breaks down your story for the social media “silver screen.”
We work together to capture the heart of your brand, whether that be defining a character, mascot or perhaps going back to the root of your early years. Eloquently capturing your vision is the ultimate goal, but developing a cinematic strategy designed to reach your current digital audience and impact your new, potential ones? That’s our speciality.
The Storytelling Process
A VIDEO IS WORTH 1.8 MILLION WORDS. – FORRESTER RESEARCH
Think of your favorite festival or summer concert – thousands of fans attend to experience the music they love. These same fans also share and generate traction on social media, sharing everything from performances to live broadcasts. As fans share this information and tag their favorite artist or brand in these moments (and countless other moments like this) they begin to create user-generated content that speaks from the voice of the brand, the people. From fan photos, videos and stories, UGC is 20% more influential than any other form of media (source).
User-Generated Content Campaign
75% of YouTube users agreed, “If there’s a brand I love, I tend to tell everybody about it.”
Explained by your brand, defined by your audience, our visual storytellers will promote your brand by creating a campaign that entices authenticity, relationships and loyalty. This visual campaign experience is designed to amplify your brand using core video to entice user-generated conversation from the fans you love most. Think of it as your brand’s all-access pass inside your audience’s perspective of – wait for it – your brand!
How do we do it? We will incentivize your audience to share photos and videos on social thru engaging visual content & perhaps even a promotion. Once in action, we will collect, share and repurpose this content for the word-of-mouth advertising you crave, without any words.
Ready to take your brand to affinity & beyond?
Let’s work together to create the social community you desire. Click here to get in touch today.