Get Ready to Press Play with Social Video in 2016

Yup, Fast Company said it: Social Video Eats the World in 2016. And it could only remind us of  one iconic figure: Pac-Man. Remember the 1980’s video game phenomenon? Metaphorically speaking, social video takes a bite out of its visual content pellets, perusing thru its digital maze, aware but unscathed by its competition. In fact, this small but might content trend is a brainer to most of us digital marketers. With Facebook alone reporting 8 billion daily video views, it is, without a doubt, a trend to build on for the new year. To make an impact online and jump in with the trend, we recommend reading the data, below and configuring how to defeat your enemies (not ghosts or goblins) but production cost and time for a digital strategy worth watching.

Instantly Impact Audiences With Shorter, Meaningful Video

Most businesses now recognize that in order to build your brand’s online community, you must understand your audience both on and offline. With over 8.3 billion spent last year on social media advertising it makes sense that  73% of companies are integrating social media teams into their digital activities. Just as it has become necessary to use and implement social media daily, so is the trend to use social video more often than not.

One of the reasons social video does truly munch and crunch in the race for digital domination: It has the ability to quickly and effectively articulate a brand’s message in a matter of seconds. Short-form, social video fuels and feeds one of the most important aspects of using social media for anyone and any brand – communication. Content is important – but perspective is key. Bringing a brand to life thru the content and the context, will surely prove valuable over time. Whether on an iPhone or thru a cinematic production, the real kicker to create emotional, visual experiences that tap into your audiences psyche. It’s not hypnotism my friend, its storytelling.

11 Reasons Social Video Just Makes Sense 

Reports from 2015 prove that audiences are avidly watching and consuming video now more than ever. Which is why it is up to content producers to develop a visual experience that ties social media & video into one content umbrella. But we can’t tell this story alone, therefore we captured the most eye-catching social video data from the likes of Cisco, Hootsuite to ReelSeo & Hubspot that will leave you craving more content & dreaming about what’s “reel”y next.


  1. Video will account for 80 percent of global internet traffic (source)

  2. 51.9% of marketing professionals worldwide name video as the type of content with the best ROI (source)

  3. Nearly a million minutes of video will be shared every second (source)

  4. 71% of Companies Plan to Increase their Video Marketing Budget – Because it Works! (source)

  5. It would take an individual 5 million years to watch all the video that will be shared each month (source)

  6. The number of video posts per person has increased 75 percent globally and 94 percent in the U.S. (source)

  7. The amount of video from people and brands in News Feed has increased 3.6 times year-over-year (source)

  8. Midway through 2015, mobile video plays exceeded 44% — up 74% from 2014 and up a whopping 844% since 2012. (source)

  9. Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion. (source)

  10. In July 2015, Periscope users were watching 40 years’ worth of videos every day. (source)

  11. On average, more than 50% of people who come back to Facebook every day in the US watch at least one video daily (source)


Why does Social Video Mean Business? Click here to watch more. Get connected with one of our visual storytellers – just shoot us an email here.


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