Three Specific Content Types for a Successful Social Video Strategy
If you were to contact our team of visual storytellers after you read this post and ask “how do you create our social video strategy”? We would tell you many things but one primary factor would be around how we manage our visual content campaigns thru a strategic framework focused around three specific content types. Like a tree, content’s roots stem from the ground up with core video being the trunk, where micro content is the branches and timely, current social content are the leaves. As a production agency at heart, video is the core of our strategy, it is the larger piece that ties your content together. Next up, we distribute and resonate with your audience thru micro content. Smaller pieces that help push your visual campaign forward. Once your core video and micro content (like shorter video clips and motionables) are developed, we manage your campaign with current content from timely to curated; to enhance the user experience and create brand awareness along the way. If you are taking a step back, you might be asking yourself “If core video is the crux of your visual content campaign, than why does divisible micro content matter?” Let’s take a closer look:
Take a bite out of time: micro content matters
If you had a puzzle of your favorite painting and you took out one piece, your story would have a gap, it wouldn’t be cohesive and you surely wouldn’t be framing it. Think of every video or visual content piece as a puzzle. Each bite-sized micro moment on video matters to visually captivate your audience and bring the entire campaign together. As editors and content creators we believe that the micro moments from clips, outtakes, buzz and so forth are how you keep the conversation alive, even long after your story’s initial launch. For example, before your video is launched, a teaser clip might be sent out to entice excitement. Then, shortly after your social video is released perhaps quotes or smaller pieces of the video are distributed to continue the conversation. Whether your visual campaign is informative or out-of-the-box imaginative, the smaller pieces of the larger pie are the visuals that help push the story along and relate to your target audience.
But don’t just take it from us, ReelSEO released an article that helps put the micro pieces of the video puzzle, together. Take a look:
— ReelSEO (@reelseo) October 12, 2015
Interested in creating micro moments that stand out for your business? Let us assist – click to download our lookbook of Visual Content Opportunities, here. (We think you really are going to love ’em!)