Launch + Influencer Outreach Campaigns
West Pak Avocado sought to raise awareness for their up & coming avocado brand launch for I Love Avocados. They chose to launch during October 2016 at PMA Fresh Summit with a visual content strategy, social video & influencer marketing.
We set-up the top 5 social channels for purposes of content creation, distribution & community management.
8 Influencers Were Selected to Participate
Each influencer creatively incorporated I Love Avocados into a lifestyle piece on Instagram. The following slides contain some of our favorite posts. These posts really showcase the product in a way thats unique to each influencer and her audience.
